The CSG Group, a global industrial and technological leader based in the Czech Republic, is becoming the general partner of the Czech Olympic Team for the period 2025–2029. The partnership is not only a matter of prestige, but above all a connection of shared values – perseverance, tenacity, teamwork and determination.

"The CSG brand shares the values inherent in top-level sport. Just like the Czech Olympic team, CSG represents the best of our country and contributes to strengthening the image of the Czech Republic as a confident and successful nation," said David Chour, Vice-Chairman of the Board of Directors and Executive Director of CSG. According to him, entering into this partnership is a historic moment: "Today is a turning point – we are launching a collaboration that is unprecedented in the history of our group. We are very pleased that we have managed to finalise the parameters of the partnership with Jiří Kejval's team and can sign the agreement today. We were looking for a project that would embody the same values as our group – perseverance, speed, stability and tenacity. These qualities are inherent in sport, and what better symbol of them than the Olympic ideal? That is why our steps have clearly led us to the Czech Olympic Team. I am proud that we have become part of it," added Chour, also recalling the symbolism of the year 2025: "This year is doubly special for us. The Czech Olympic Committee is celebrating 100 years since this building became the centre of Czechoslovak sport, and our group is celebrating 30 years since its founding. Our partnership with the Olympic team is therefore also our gift to this important anniversary," said the CSG's executive director.

CSG's partnership with the Czech Olympic Team will not focus solely on supporting elite athletes. Projects aimed at children and young people will play a key role – the Olympic Multi-Event, which helps develop schoolchildren's physical abilities, or the Olympic Festivals and Czech Houses at the 2026 Milan and 2028 Los Angeles Games.

"Together with CSG, we see the greatest challenge of our time in the health and physical condition of our children. Fitness is a means to a healthier and more resilient society, which is our goal. We are very pleased to be able to join forces with a partner who cares about the future of our country," emphasised Jiří Kejval, President of the Czech Olympic Committee. According to him, it is essential for every new partnership to share common values. "And here, they are fulfilled to the fullest. Both CSG and the Czech Olympic Committee are concerned with a healthy lifestyle, the physical fitness of the younger generation and, in a broader sense, the resilience of society as a whole. These are the values on which the sporting community in the Czech Republic and around the world is based. This is not a short-term issue – changing the trend in the physical fitness of young people is not a matter of months, but of generations. That is why I firmly believe that our cooperation will be long-term," said Kejval.

CSG Communications and Marketing Director Kateřina Petko emphasised that the partnership with the Czech Olympic Committee had been in preparation for several months and had clearly defined priorities: "It's not just about supporting top athletes. We at CSG will be supporting three key projects," revealed Kateřina Petko.

The first of these is the Czech House, which will be part of the Olympic Games in Milan in 2026 and Los Angeles in 2028. "The Czech House is not only a place for athletes, but also for fans, coaches, members of support teams and the entire sports community. We want to be there, share emotions, experience beautiful moments and support our athletes and their loved ones," said Petko.

The second project is the Olympic Festival, which will come to České Budějovice in 2026. "It's an event open to everyone – not just citizens of the Czech Republic, but also visitors from abroad. It's a place where people can try out different sports, soak up the Olympic atmosphere and meet medallists and other athletes. I have been to several of these festivals myself and the atmosphere is truly unique. I cordially invite thousands and thousands of visitors to České Budějovice and the CSG zones," Petko described.

The third priority is the Olympic Multi-Event, the largest school project to promote physical activity among children. ’For me personally, as a woman and a mother, this project is extremely important. It is not a competition to see who is the best, but an effort to show children that exercise is fun and that everyone can find a sport that they will enjoy for the rest of their lives. We know that today's children spend a lot of time on computers and mobile phones. The Olympic Multi-Event shows them the way to exercise and a better lifestyle. This is the idea that unites us with the Czech Olympic Committee," she emphasised.

The highlight of today's press conference was the ceremonial signing of a partnership agreement between CSG and Czech Olympic Committee, which envisages four years of cooperation.